Sell through smells - Emosens on BFM TV

Emosens on BFM TV – sell through smells

Studies have shown that olfactory marketing increases the turnover of a business. Indeed, nowadays, it is no longer the hotels or the fashion boutiques which diffuse a perfume in their shop. Banks and various brands also use olfactory marketing. It is about winning the first contact with the customer and putting him in an atmosphere conducive to negotiations. What about this new trend? How to explain its success? – It’s Your Life, from Wednesday April 10, 2019, on BFMTV.