Power of olfactory marketing

Scent marketing is a marketing technique that appeals to the sense of smell and thus appeals to intuition and imagination. Sensory communication is established thanks to the perfume in order to create an emotional bond with a person, a feeling of confidence, of well-being, in accordance with the disseminated identity. Scent Marketing is part of sensory marketing, it uses the sense of smell which is the most subtle human sense. In terms of responsiveness and processing capacity, olfaction remains the sense most directly related to the brain.

EMOTIONS

Perfume and olfactory marketing

We cannot talk about olfactory marketing without talking about perfume. Perfumes activate the memory, through a phenomenon of more or less conscious association of ideas, a set of ideas, concepts and values ​​which predispose to certain attitudes. The many powers of perfume are no longer to be proven: relaxing, de-stressing, comforting, stimulating … The choice of a perfume is therefore essential and will allow you to underline your brand identity. Thanks to our Master Perfumers and our Fragrance Designers, we will be able to guide you towards the perfume most suited to your space and your needs.

Perfume and olfactory marketing

We cannot talk about olfactory marketing without talking about perfume. Perfumes activate the memory, through a phenomenon of more or less conscious association of ideas, a set of ideas, concepts and values ​​which predispose to certain attitudes. The many powers of perfume are no longer to be proven: relaxing, de-stressing, comforting, stimulating … The choice of a perfume is therefore essential and will allow you to underline your brand identity. Thanks to our Master Perfumers and our Fragrance Designers, we will be able to guide you towards the perfume most suited to your space and your needs.

INTUITION

Benefits of olfactory marketing

The goal of scent marketing is to enhance your brand image and strengthen customer relationships. With your scent signature, you stand out from the competition and offer you a unique customer experience.

Through the use of scent marketing customer perception is influenced, brand awareness is improved, the number of impulse purchases is increased and customers are retained.

The distribution of perfumes in a point of sale produces positive effects in individuals. They tend to perceive the ambience of the place as more attractive and create a feeling of a more pleasant environment to be around more lively. Conversely, a place without any sensory simulation can make the place cold and uncomfortable for the visitor. Olfactory marketing therefore plays a key role and strengthens the customer experience.

Emosens and olfactory marketing

Emosens has been creating scent signatures for 12 years in France and abroad. Scent marketing can be implemented in all sectors of activity. Emosens scents many shops but also banks, casinos, hotels, car dealerships, wellness centers, retirement homes, waiting rooms and much more. All our fragrances are created in Grasse in France and our diffusers are entirely Made In France. If you would like to know more about the benefits of scent marketing or our services, feel free to contact us. 

IMAGINATION

Emosens and olfactory marketing

Emosens has been creating scent signatures for 12 years in France and abroad. Scent marketing can be implemented in all sectors of activity. Emosens scents many shops but also banks, casinos, hotels, car dealerships, wellness centers, retirement homes, waiting rooms and much more. All our fragrances are created in Grasse in France and our diffusers are entirely Made In France. If you would like to know more about the benefits of scent marketing or our services, feel free to contact us.

IMAGINATION

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